There’s been a lot of handwringing from liberals that President Donald Trump is outspending his potential 2020 Democratic rivals on Facebook, which many analysts believe was an effective tool for his 2016 victory.
“Let’s Be Honest” Facebook campaign from Priorities USA
Candidates have shelled out $61 million, according to the Wesleyan Media Project, with Trump’s share at $10.1 million. The top-spending Dems are businessman Tom Steyer with $4.5 million, followed by South Bend, Ind., Mayor Pete Buttigieg with $2.8 million and U.S. Sen. Elizabeth Warren (D-Mass.) at $2.4 million.
But the Washington, D.C.-based progressive group Priorities USA is actually outspending Trump on Facebook in key states, including Michigan, Axios reports. The group has launched its “Let’s Be Honest” campaign slamming Trump on economic and health care issues.
The organization has put up $300,000 to advertise on Facebook in the Mitten State to Trump’s $207,000. Priorities USA also is exceeding Trump’s spending in Pennsylvania, Florida and Wisconsin.
After spending $40 million online in 2016, the group says it will spend more in the 2020 cycle.