Peters taps campaign manager as he gears up for 2020

    U.S. Sen. Gary Peters | Michael Gerstein photo

    U.S. Sen. Gary Peters (D-Bloomfield Twp.) already raised almost $2 million in the first quarter for his 2020 re-election bid and now he’s hired Dan Farough as his campaign manager.

    Peters was first elected in 2014 for an open seat, as U.S. Sen. Carl Levin (D-Detroit) retired. Peters defeated Republican former Secretary of State Terri Lynn Land in a GOP wave year.

    Dan Farough

    Farough “has deep roots in Michigan and a record of winning tough races,” Peters said.

    It’s a familiar spot for Farough. He served as campaign manager in 2010 when Peters ran for reelection the first time as a U.S. House member. During another big GOP year, Peters was one of the few vulnerable Democrats to survive.

    The longtime Democratic strategist founded Farough & Associates*, a Brighton-based public relations firm that specializes in campaign strategy, issue advocacy and communications. Most recently, Farough served as campaign chair for Jocelyn Benson’s 2018 election as Michigan’s first Democratic secretary of state since 1995. In 2012, Farough also managed the campaign of U.S. Sen. Debbie Stabenow (D-Lansing).

    “Dan shares my commitment to focusing on the issues that matter most to hardworking Michigan families, and putting people before politics,” Peters wrote last week in an email to supporters. “We’re going to run a campaign that brings people together so we can build a Michigan where everyone has the opportunity to succeed.”

    John James

    Progressives have been mulling a primary against Peters, but no candidate has emerged. Their top choice, former gubernatorial candidate Abdul El-Sayed, has repeatedly said he’s not interested.

    No Republican has entered the 2020 race. John James is a Farmington Hills businessman who ran against Stabenow last year. As the Advance reported, the 2018 Stabenow-James race was among the 10 closest nationally, but it wasn’t among the 10 most expensive. About $40 million was spent, including expenditures by outside groups. Stabenow spent about $17 million; James countered with about $11 million.

    Republicans are eager for James to challenge Peters, but he could also run against freshman U.S. Rep. Haley Stevens (D-Rochester), who raised the most of any Michigan Democratic House member last quarter.

    Disclosure: Advance Editor Susan J. Demas previously worked for Farough & Associates.

    Ken Coleman
    Ken Coleman reports on Southeast Michigan, education, civil rights and voting rights. He is a former Michigan Chronicle senior editor and served as the American Black Journal segment host on Detroit Public Television. He has written and published four books on black life in Detroit, including Soul on Air: Blacks Who Helped to Define Radio in Detroit and Forever Young: A Coleman Reader. His work has been cited by the Detroit News, Detroit Free Press, History Channel and CNN. Additionally, he was an essayist for the award-winning book, Detroit 1967: Origins, Impacts, Legacies. Ken has served as a spokesperson for the Michigan Democratic Party, Detroit Public Schools, U.S. Sen. Gary Peters and U.S. Rep. Brenda Lawrence. Previously to joining the Advance, he worked for the Detroit Federation of Teachers as a communications specialist. He is a Historical Society of Michigan trustee and a Big Brothers Big Sisters of Metropolitan Detroit advisory board member.


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