The Michigan Department of Natural Resources (DNR) on Friday announced the creation of the Office of Outdoor Recreation Industry. The office is in partnership with the Michigan Economic Development Corp. (MEDC) on behalf of the Michigan Strategic Fund.
The new office seeks to promote outdoor recreation activities, expand the outdoor recreation economy, collaborate with industry partners and create support for the stewardship of Michigan’s natural resources.
“Every year, millions of Michiganders spend their summers swimming and kayaking in our Great Lakes, hiking and biking on our trails, and climbing the dunes on Lake Michigan,” said Gov. Gretchen Whitmer. “And it’s not just Michiganders, people come here from all over the world because of the outdoor experiences our state has to offer.”
Whitmer added she wanted to “thank the thousands of industry manufacturers and retail and service-sector businesses.”
The Office of Outdoor Recreation Industry will be overseen in part by Michigan’s Outdoor Recreation Advisory Council (established in 2018), the first such council in the Midwest. The council makes recommendations to the DNR and the MEDC on ways to improve partnerships, attract businesses, and support conservation and public recreation assets.
Kristin Phillips, DNR marketing and outreach division chief, will serve as director of the Office of Outdoor Recreation Industry, in addition to her current role.