Here’s how Dems and Republicans are talking about impeachment back in their districts

President Donald J. Trump addresses his remarks at the 74th session of the United Nations General Assembly Tuesday, September 24, 2019, at the United Nations Headquarters in New York City. | Official White House Photo by Shealah Craighead, Flickr

WASHINGTON — U.S. House Democrats are spending the Thanksgiving recess hammering President Donald Trump for allegedly soliciting foreign interference in U.S. elections as they prepare for another round of impeachment hearings when they return to Capitol Hill.

Nancy Pelosi | Andrew Roth

“The president used his office to pressure a foreign government to interfere in our elections,” U.S. House Speaker Nancy Pelosi (D-Calif.) tweeted Monday — repeating a message she made to reporters last week when the House adjourned for the one-week recess. The president, she said, has “undermined the national security of the United States” and “the integrity of our elections.”

Congressional Democrats are emphasizing that message — and stressing its national security implications — back at home this week.

All seven Michigan Democrats have supported the impeachment inquiry since September, plus the chamber’s lone independent, U.S. Rep. Justin Amash of Cascade Township.

But U.S. Rep. Brenda Lawrence (D-Southfield) went off-message on a Detroit podcast over the weekend, calling for President Trump to be “censured” instead of impeached. That was roundly celebrated by right-wing media, including Breitbart and Fox News. Lawrence since backtracked in statements.

Lawrence backs off impeachment, wants Trump censured

“I was an early supporter for impeachment in 2017,” Lawrence said Tuesday. “The House Intelligence Committee followed a very thorough process in holding hearings these past two weeks. The information they revealed confirmed that this President has abused the power of his office, therefore continue to support impeachment.”

Meanwhile, U.S. Rep. Rashida Tlaib (D-Detroit), who infamously said, “We’re going to impeach the motherfucker” shortly after being sworn in, has continued to be candid about her support for the process. She told Yahoo News late this month that the hearings have been “very liberating” and she hopes Trump “understands that he isn’t above the law and he has to comply.”

Dan Kildee | Susan J. Demas

And U.S. Rep. Dan Kildee (D-Flint), a member of the U.S. House Democrats’ leadership team, has emphasized that the chamber is still hard at work, telling CNN on Nov. 20, “We’re passing legislation every week.”

“For those of us not on the Intelligence Committee [holding impeachment hearings], you know, the business of Congress goes on,” Kildee added.

Democratic messaging

In a call with reporters Monday, U.S. Rep. Jim Himes (D-Conn.), a member of the House committee leading the impeachment inquiry, said the Trump administration’s actions in Ukraine have made the country more vulnerable.

“The president has demonstrated his weaknesses and characteristics to the world,” said Himes, who was joined by national security experts on the call. “This is a grave danger.”

U.S. Rep. Don Beyer of Virginia, a three-term Democrat, emphasized that point at an impeachment-focused town hall meeting in northern Virginia last week, where he too was joined by national security experts from Washington, D.C.-area think tanks. And other Democrats are highlighting the risk to national security and the U.S. electoral system in their messaging, using the hashtag “DefendOurDemocracy” on social media.

All Michigan U.S. House Democrats now back impeachment process

Democratic pollster Celinda Lake said this is the progressives’ strongest message on impeachment — in part because the public doesn’t understand the details of the president’s alleged misconduct in his July 25th call with Ukrainian President Volodymyr Zelensky.

“They’re not completely clear why this was an impeachable offense,” Lake said, referring to the president’s alleged attempt to withhold U.S. foreign aid to Ukraine in exchange for an investigation of his political rival, former Vice President Joe Biden. 

The public, she continued, doesn’t understand why the Ukraine call triggered an impeachment inquiry — even though their ability to understand the exchange was reportedly a key factor in Pelosi’s decision to launch a formal impeachment investigation. The public also wonders why other, seemingly more egregious grievances aren’t the focus of the inquiry, Lake said.

As such, Democrats are emphasizing the broad themes of democracy, safety and security — values the public can easily understand — and tapping experts to serve as messengers on the finer points of the implications of the president’s actions on foreign policy.

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Others, however, say pointing to the president’s behavior is a more effective strategy, with the phrase “abuse of power” the most compelling shorthand, according to a Nov. 12 report by Navigator Research, a progressive firm.

Democrats are using that language, too. U.S. Rep. Val Demings, a Florida Democrat on the House Permanent Select Committee on Intelligence, used the phrase in a tweet last week. Rep. Susie Lee, a Nevada Democrat, used it at a town hall meeting in Las Vegas over the weekend. 

Many Democrats have also made a linguistic shift — swapping out the wonky Latin phrase “quid pro quo” for the more familiar word “bribery” — a move Lake said has helped the public understand the allegations against the president. The word “bribery” is much stronger because it connotes illegal activity, whereas “quid pro quo” suggests business as usual, she said.

GOP ‘all over the map’

Republicans, meanwhile, have yet to coalesce around a single message on impeachment — a strategy often seen as necessary to communicate effectively in today’s fractured media environment.

Michigan Republicans won’t back U.S. House impeachment inquiry resolution

“They’re sort of all over the map,” GOP pollster Whit Ayres said, noting that he’s heard at least a half dozen messages on impeachment emanating from the party.

Trump, for his part, has consistently made the same argument: He did nothing wrong. 

“The conversation was a perfect conversation,” he said during a long-winded interview on a Fox News program Friday upon the conclusion of testimony in the House — repeating the same point he made when the official inquiry was launched in September. 

Republicans repeated that claim at the outset of the House inquiry, but Lake said the hearings “muted a lot of that.” Instead, she said, they’re trying to shift attention to Biden by repeating the false claim that he shut down an investigation of an energy company affiliated with his son, Hunter Biden, when serving in the former President Obama administration.

Amash, all Michigan Dems vote to greenlight Trump impeachment inquiry

Other House Republicans have offered a different take, saying Trump’s call with Zelensky may not have been “perfect” but did not rise to the level of a high crime or misdemeanor — the standard called for in the U.S. Constitution. In short, the message, expressed last week by moderate GOP Rep. Will Hurd of Texas, is that Trump’s actions were “inappropriate” but not impeachable.

House Republicans have also focused on process rather than substance — using words like “sham,” “scam,” “hoax” and “farce” to describe the Democrats’ approach to the inquiry.

In Michigan, U.S. Rep. Tim Walberg (R-Tipton) on Nov. 20 posted a close-up video on Twitter denouncing the hearings.

“After another week of partisan impeachment hearings, what have we learned? Not much at all. Certainly nothing close to justify impeachment. It’s all a charade. Let’s get back to work on behalf of the American people,” Walberg said.

“The entire process has lacked the integrity that the American people deserve from their elected officials,” U.S. Rep. Jack Bergman (R-Watersmeet) tweeted Monday — expressing the sentiment of many in the caucus. 

Republicans are also attacking Democrats for wasting time on an “impeachment obsession” rather than doing the nation’s business — North Carolina Republican U.S. Rep. Mark Walker, vice chair of the House Republican Conference, said Monday. 

Ayres, meanwhile, wants Republicans to push an entirely different — and more credible — message: that impeachment is a divisive process that will not end in conviction and that removing the president should be the responsibility of the electorate. 

More Republicans, particularly in the U.S. Senate, will be making that point as the process moves forward, Ayres predicted.

U.S. House launches official impeachment inquiry

Countering conservative talking points

Apart from the dropping “quid pro quo,” Democrats have not made major messaging shifts since the beginning of the impeachment hearings, Ayres said.

In general, Democrats refer to impeachment as a solemn responsibility that they say they are compelled to take in order to carry out their oaths of office — a sacrifice they concede will likely undermine the party’s political prospects in 2020.

“This is not a place that we, collectively, in the Democratic majority of the House, wanted to be,” Himes said — countering the perception that Democrats have long sought to impeach Trump. He also addressed another widespread concern — that the process will take a long time. Pelosi, he said, is “hell bent” on wrapping it up quickly “so we can move on to other things.”

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Democrats are also attempting to debunk other talking points about impeachment. 

“Don’t let anybody tell you that all we do is investigate the White House,” U.S. Rep. Matt Cartwright (D-Pa.) — co-chair of the House Democratic Policy and Communications Committee — said on the House floor last week. “We have passed 275-plus bipartisan bills for the good of the people.”

Himes conceded that impeachment “distracts all of us” from moving forward on areas of common ground, such as cutting prescription drug costs, updating trade policy with Canada and Mexico, and strengthening infrastructure. 

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But he and other Democrats countered Republican charges of inaction with charges of their own, referring to “Do-Nothing Donald” and “Missing-in-Action” Mitch McConnell — a reference to the Republican Senate majority leader from Kentucky and his “legislative graveyard” in the Senate.

As for GOP complaints about the House management of the inquiry, Beyer remarked: “Our informal understanding is when the facts aren’t on their side, it’s good to complain about the process.”

Allison Stevens
Allison Stevens is a reporter for States Newsroom's Washington, D.C. bureau.
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Susan J. Demas is an 18-year journalism veteran and one of the state’s foremost experts on Michigan politics, appearing on MSNBC, CNN, NPR and WKAR-TV’s “Off the Record.” In addition to serving as Editor-in-Chief, she is the Advance’s chief columnist, writing on women, LGBTQs, the state budget, the economy and more. Most recently, she served as Vice President of Farough & Associates, Michigan’s premier political communications firm. For almost five years, Susan was the Editor and Publisher of Inside Michigan Politics, the most-cited political newsletter in the state. Susan’s award-winning political analysis has run in more than 80 national, international and regional media outlets, including the Guardian U.K., NBC News, the New York Times, the Detroit News and MLive. She is the only Michigan journalist to be named to the Washington Post’s list of “Best Political Reporters,” the Huffington Post’s list of “Best Political Tweeters” and the Washington Post’s list of “Best Political Bloggers.” Susan was the recipient of a prestigious Knight Foundation fellowship in nonprofits and politics. She served as Deputy Editor for MIRS News and helped launch the Michigan Truth Squad, the Center for Michigan’s fact-checking project. She started her journalism career reporting on the Iowa caucuses for The (Cedar Rapids) Gazette. Susan has hiked over 3,000 solo miles across four continents and climbed more than 60 mountains. She also enjoys dragging her husband and two teenagers along, even if no one else wants to sleep in a tent anymore.